Start-up Stery with the help of eSky – builds a new tool for self-booking imitating the best in the industry – will be a regional success story ?
Quite recently an electrifying piece of news reached the business travel market. Dynamic startup Stery from Daftcode Group takes on building an innovative self-booking tool(Self Booking Tool). In Poland, we already have several solutions of this type in operation.
Following the leaders to get added value
Undoubtedly, Stery has to work hard to generate additional functionality that “will buy” the market. They are certainly looking closely at the segment leaders. Above all, Travel Perk, whose offices are already approaching Poland( Berlin), can be regarded as a model. It has offered several innovations m.in. integrations with AirBnB and also the unique option of the (almost)full refund guarantee mechanism.
Rudder management has tentatively indicated the areas they want to distinguish themselves with , it is m.in. incentivization of employees using the tool. The system of small bonuses is to convince them to generate additional savings for employers. An innovation would also be an implemented Bleisure option allowing m.In. Extend business trips for the weekend or do-book a partner.
It is also easy to point out several other areas where further innovations are possible. First of all, monitoring of offers in terms of contract partners or pointing out negotiating opportunities to companies. Controllers could e.g. generate push notifications when a certain level of turnover is reached, allowing additional discounts to be negotiated.
Great eSky supports Stery
Not insignificant in the whole puzzle is the involvement of eSky.pl of the largest Polish OTA. Although eSky has its own self-booking solution it has decided to support the new project. Probably the impetus for such a decision were mainly two arguments, the solid medium-term financing won by Stery and the lack of strategic importance of the business segment for the Katowice-based company.
However, eSky can bring a great deal of valuable knowledge to this marriage of. Above all, positioning opportunities for airline and hotel partners. Airline integration expertise (including NDC) as well as those of hotels. Finally, rail integrations of Poland’s largest OTA. Add to that a strong position in Eastern/Central Europe, which would allow the new start-up to potentially benefit from business leads throughout that area. There is much more synergy. eSky announces that it will soon present in more detail its role in this project.
Or perhaps an open tool to sell also to agents and for public tenders
The prospect of building an open tool to which individual interested agents could plug in also remains tempting. The controllers would earn money from licensing and ongoing maintenance, and could also receive a portion of commissions/benefits from suppliers. Public tenders could also be a very interesting area for development, if state institutions decide to automate their handling. Which is certainly likely to happen in the next few years.
Finally, the icing on the cake in the form of eSky’s potential involvement in a new loyalty program project/strategic cooperation with LOT. In this case, additional points could be used in loyalty programs for the promotion of self-booking tools. As used to be the case with the implementation of e-ticketing. Cooperation with LOT is also an opportunity for LOT Travel to receive a professional tool for self-booking, which it does not actually have at its disposal today.
We look forward to further news from eSky and Stery, surely this will be another boost to the innovation of the business travel industry in Poland.
Only this name 🙂 weakly associated with business travel, in the google will certainly arouse confusion , but and here at hand is the master of marketing eSky board member Lukasz Neska 🙂