RateHawk – the leader in hotel platforms is preparing a lot of news
Originally from Russia, the hotel B2B platform has permanently established itself among the market leaders in selling hotel services in Poland. With the opening of an office in Warsaw and the expansion of the sales team also came results. Today the Polish market is leading in terms of RateHawk’s revenues.
Panedmia fosters work on innovation – App, Chrome extension and Travel Policy
Pandemic favors IT development work. RateHawk wasted no time here. Recently, users of the system got a modern mobile application at their disposal. And that’s not the end of the changes. In order to facilitate the booking process for smaller travel agencies, an overlay on the chrome search engine has been launched. In addition, it allows you to compare prices obtained in searches through other tools with the one based on RateHawk. This implementation has also made it easier to manage the promotional code tool.
We can try it out with a promotional campaign still running, during which we can get a 2 percent discount on hotel bookings.
These are not all the changes that RateHawk is planning – an exciting new feature has just been preawarded in the form of a Travel Policy. The platform had already included incremental access options, but now it will go one step further. The introduction of travel policies will make it much easier for agencies to sell RateHawk’s hotel product to businesses.
This is because the travel policy gives transparency and the possibility to easily demonstrate savings, plus there is a reporting module. All this is highly anticipated by companies.
The leader in the post-Soviet area will also expand the range of hotels in Poland
RateHawk has been building its position in Poland based on interesting hotel content in the post-Soviet area. Polish companies have been increasingly eager to venture into these areas, representing RateHawk’s natural customer base.
However, the company has also recognized the fact that intra-Poland business travel alone accounts for the bulk of such services sold in our country. So the strategic goal is to expand the hotel base in our country. Then surely the platform’s offerings will gain even more in the eyes of agents selling hotel services for business trips.
RateHawk will challenge in the area of events and marketplace bidding for companies?
More areas are waiting in line, very interesting is the one related to booking events/company meetings in hotels. Here, for now, as far as automation is concerned, HRS with its Meetago service is leading the way. Polish players like myconferences are also strong.pl or Salebusiness.en . In their case the level of automation is not great, they themselves could potentially benefit from the white lable solution offered by RateHawk.
Extremely interesting is also another area, i.e. a “bidding” platform for companies – also here the German giant is leading the way. RateHawk could mix things up in this field as well. A tool through which agents could conduct “tenders” for hotel services for their corporate client would be a hit.
Certainly, the hotel platform will not stop at selling only hotel services, it will re-sell those that are complementary to them. While competition is already firmly entrenched in the area of traditional services like airline tickets, there is still room to look for synergies with new growing markets. A good example here seems to be carsharing, in Polish and perhaps soon central European conditions a partner could be, for example. Panek Carshering.
Surely there will be no shortage of ideas for similar partnerships. It’s worth watching RateHawk’s movements – it’s going to stir up a lot in the hotel travel service market. Major competitors like Booking and Hrs have to be on guard.